Looking at this from a purely through my artistic eyes I can see no error in judgment. Prada has created the ultimate Fantasy lookbook in their efforts to illustrate this coming 2010 Fall/Winter collection.
In short this masterpiece was created by the same team behind the last fantasy lookbook, with art direction and artwork from OMA (Alexander Reichert & Fausto Fantinuoli) and photography from Phil Meech.
I feel that this has out stretched the typical lookbook we see nowadays and is now stepping in the direction of the unknown, where I hope to see more artists and creative folk realise there are no limits in how to express and illustrate fashion. As these days so much of fashion is already pigeon holed.
The original book format has successfully been completely mutilated.