The End of…

American Apparel?

OMG! OMG! OMG!

This might be it for one of my favourite brands…

American Apparel

Some people have been saying that the coolest of street smart fashion retailer will not be able to survive! Nooooooooooooooooooooooooooo!

This Economic crisis is hitting everyone where it hurts and that includes my wardrobe!

CEO Dove Charney had been able to avoid the chains….until now!? In the last few years it seemed like AA was growing if you ask me, as it had established 300 stores in over 20 countries making it clearly an “International Brand” but I guess that’s NOT enough!

I was looking forward to the “preppy” direction that Dove Charney planned to take as the brand matured…that might never happen now.

The company is slowing sinking with a total of $120 million in debt. But even with this figure, you have to admire Dove Charney, because he doesn’t seem phased saying that he is use to people underestimating him.

About tokyoama

aka Miss Swag in a bag Creative Assistant for @MPMAG Living in TOKYO! Interests: Creativity, I have a Passion for Fashion, Design, Music & Life....
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